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Why Aren't We Talking About Mothers All The Time?
How is it possible that we prepare women for childbirth, but not for becoming mothers? We tell them what to pack in their hospital bag. How to swaddle a baby. How often to feed. Or how to get the baby to sleep. But almost nobody tells them that they're about to undergo one of the biggest neurological, emotional and psychological transformations of their entire lives. There's a word for this transformation. It's called matrescence. To be honest, up until two months ago, I'd ne

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3 min read


Survival < Freedom
One thing my children will never have to do is depend on anyone else for their security. Not for money. Not for stability. Not for the chance to build a life they dream of. They will grow up knowing they have enough. Enough love. Enough support. Enough security to walk into the world with confidence, to take risks, to chase big dreams, because they'll always know there's something solid beneath their feet. This is the reason behind my hustle. Why I sacrifice sleep. Why I wake

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2 min read


Why the Best Producers Rarely Panic.
Let’s be honest. If you’ve ever watched a mom leave the house with two kids, a nappy bag, snacks, water bottles, a favourite toy, spare clothes, sunscreen, and somehow still arrive on time looking put together… you’ve already witnessed elite production management. People often ask us what makes a great producer. The funny thing is, people think producing is about spreadsheets, call sheets and colour-coded schedules. Sure, those help. But producing is really about people. It’s

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Joy Denalane ft. Ghostface Killah: HAPPY
We had the honour of producing a music video for German singer-songwriter Joy Denalane for her latest single titled "Happy". The song is...

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2 min read


The Pitfalls of Riding the Trend Wave + Why Brands Shouldn't Base Their Marketing on Fleeting Trends
In the ever-evolving landscape of marketing, it's easy to get swept up in the latest trends, especially in the age of social media, where...

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2 min read


Authentically Connecting Your Brand with Local Audiences By Using The Power of Content Localisation
We know this, brands and businesses are no longer confined to a single geographical region. We now have access to endless opportunities...

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Does Passion Really Fuel Creativity?
Creativity is the lifeblood of innovation and progress, and it is no secret that passion plays a pivotal role in igniting the creative...

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Lauryn Hill: A Timeless Legacy of Storytelling Through Music
In the realm of music, there are few artists who possess the unique ability to weave captivating narratives through their songs. Among...

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3 min read


How to Craft an Engaging Brand Story
Storytelling, in the context of brand identity, refers to the art of conveying a brand’s values, personality, history, and mission...

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3 min read
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